First Impression?
It’s amazing to me that some businesses have no idea what a bad first impression they give a customer. A few weeks ago I went to a new dentist. When I called to make an appointment, the first thing...
View ArticleTimes are Tough But Can You Afford Not to do Marketing?
As you might expect, I meet quite a lot of business owners in the course of a week. It is interesting to hear their perspective on marketing since this economic crisis started to worsen back in...
View ArticleCan You Handle the Growth?
This story is perhaps a lesson to us all. Last year I was hired by a company that wanted to take their business to the next level. They were much more committed than the average company and even...
View ArticleNew Angel Fund Search Engine
I was reading www.freelinereport.com today and they mentioned an interesting new search engine for finding venture capital firms. Since I know a number of people who are in start ups I though it would...
View ArticleMarketing Observations from The Sage Insights Conference
I am just wrapping up my attendance at the Sage Insights conference in Nashville. It is a conference for Sage VARs/resellers and vendors. We had a Duct Tape Marketing booth at the trade show part of...
View ArticleWhat is the Role of Failure in Success?
I attend an excellent sales training class every Wednesday morning and this week Jeff (our trainer) presented an interesting perspective about failure in the role of success. The worldview for failure...
View ArticleDoes Your Face Help or Hurt Trust in Your Business?
I was listening to Science Friday on National Public Radio today and they had an interesting segment on trust. The whole thing was inspired by the death of Walter Cronkite and that he apparently was a...
View ArticleChurches and Non-Profits Also Need Marketing
Its not always viewed this way but all organizations that want to attract people need to consider some form of marketing. Marketing is an investment not just an expense. Frankly it is a stewardship...
View ArticleFree Investment Funding for Pacific NorthWest Small Businesses
I know this sounds like a scam but it really isn’t. Over the last few years I have worked with a number of Pacific Northwest companies who have been beneficiaries of a fabulous matching federal grant...
View ArticleBeing Different Makes the Difference
I work with a lot of companies and get to see how business owners think about their businesses. Probably the hardest thing for most, is finding their core difference. You know how it goes. Ask 10...
View Article
